IOT Touch Analytics

B2C businesses, interfaces with consumers on web either through browser or mobile app.  Interaction of consumer to this interface provides the only opportunity for enterprises to make the experience worth indulging / engaging. 

Capturing all the interaction of consumer with this interface is paramount for continuous improvement and personalization-dynamicity of the interface. Most of the solution in market today around web analytics do provide some head way but it falls short in providing the comprehensive picture and that’s where IOT comes in.

A small detour on what IOT  [ Internet of Things ]  Is.  Any object/entity virtual or real having three properties/attribute should qualify for a thing to be termed as IOT 

Unique ID

Sensitivity

Communication Capability [telemetry]

Basic building block of Interfaces are objects. Enabling these objects as IOT is the first step i.e. object need to identify itself uniquely, have action capturing code and ability to log the activity (telemetry).

As customers interact with interface , IOT's are activated and through telemetry- log is built up of all the activities customer is performing.

Baseline for the next step is ready - amalgamation of the log data with master data such as customer demographics etc. Passing the data through machine learning algorithms provides us exploratory, predictive and pattern analytics.  Which in turn acts as input to the interface for personalization.

Instant personalization of interface content is pinnacle of IOT Touch Analytics.