B2C businesses,
interfaces with consumers on web either through browser or mobile app. Interaction of consumer to this interface
provides the only opportunity for enterprises to make the experience worth
indulging / engaging.
Capturing all the
interaction of consumer with this interface is paramount for continuous
improvement and personalization-dynamicity of the interface. Most of the
solution in market today around web analytics do provide some head way but it
falls short in providing the comprehensive picture and that’s where IOT comes
in.
A small detour on
what IOT [ Internet of Things ] Is.
Any object/entity virtual or real having three properties/attribute
should qualify for a thing to be termed as IOT
Unique ID
Sensitivity
Communication
Capability [telemetry]
Basic building block
of Interfaces are objects. Enabling these objects as IOT is the first step i.e.
object need to identify itself uniquely, have action capturing code and ability
to log the activity (telemetry).
As customers
interact with interface , IOT's are activated and through telemetry- log is
built up of all the activities customer is performing.
Baseline for the
next step is ready - amalgamation of the log data with master data such as
customer demographics etc. Passing the data through machine learning algorithms
provides us exploratory, predictive and pattern analytics. Which in turn acts as input to the interface
for personalization.
Instant
personalization of interface content is pinnacle of IOT Touch Analytics.
